Now along comes Google with Google Analytics (www.google.com/analytics), and for the site with small /medium traffic flow, this blows most of these applications out of the water.
It's FREE, simple to setup, does everything I normally require Webtrends to do.
What is Google Analytics?
Google Analytics shows you how people found your site, how they explored it, and
how you can enhance their visitor experience. Improve your website return on
investment, increase conversions, and make more money on the web.
With
over 80 reports, your free Google Analytics account will track visitors through
your site, and will keep track of the performance of your marketing campaigns -
whether they're AdWords campaigns, email campaigns, or any other advertising
program. With this information, you'll know which keywords are really working,
which ad text is the most effective, and where your visitors are dropping off
during the conversion process. Don't be fooled by the fact that this
functionality is available to you for free - Google Analytics is a
full-featured, powerful analytics package
How much does Google Analytics cost?
Google Analytics is absolutely free! We are very pleased to be able to offer
this web analytics solution for no charge, allowing anyone with a website to
track conversion data, analyse the flow of visitors through their site and
identify elements of their site that could be changed to improve visitor
retention.
This free version is limited to 5 million page views a month,
however users with an active Google AdWords account are given unlimited page
view tracking.
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